Direct Post Service


Direct Post is the un-addressed component of Direct Mail, and would comprise of un-addressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs/floppies and Cassettes etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.

FAQs on Direct Post

1. What is Direct Post?

With the increasing commercial activity in India, the need for Direct Advertising of their products and services by the business organizations is growing. Direct Mail, which can be defined as ‘printed matter usually carrying a sales message or announcement designed to elicit a response from a carefully selected consumer or business market’ is the most potent medium for Direct Advertising. In the advanced countries, Direct Mail now constitutes a pre dominant portion of mail traffic handled by Postal administrations. Direct mail can be both addressed as well as un-addressed. Direct Post is the un-addressed component of Direct Mail, and would comprise of un-addressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs/floppies and Cassettes etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.

2. What is the price per article for Direct Post?

The price for the Direct Post articles is as follows:

 

Per Article for 1st 20 gms

Per article (for every additional 20 gms or part thereof)

Local
Inter City

Price of 1 Direct Post article

INR 1.50

INR 2.00

INR 1.00

For both local and inter-city articles

Where Direct Post articles are tendered in quantities of over 50,000, a discount to the sender, or commission to the concerned advertising agency, of 5% would be admissible.

3. Are there any other conditions for availing Direct Post?

Only un-addressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs/floppies and Cassettes etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.

A minimum quantity of 1000 pieces can be accepted under the ‘Direct Post’.

Articles to be accepted have to be such that they do not exceed the length and width of an A3 size paper.

Articles posted as ‘Direct Post’ will bear no address or name on the communication. These will be accepted in bulk in designated offices and will not be posted in a letter box.

In case of articles meant for delivery in other towns, Direct Post articles would be accepted in PIN Code wise bundles.

4. Since when has Direct Post been introduced?

The Direct Post has been introduced by Department of Posts vide its OM no. 39-01/2001-BDD dated 2nd June 2005.

5. Can the Direct Post articles be sent out of India?

No. The Direct post articles can be sent only within India.

6. Whom to contact for availing of Direct Post?

Direct Post articles will be accepted in designated postal offices for acceptance of Direct Post. Postal Circles will identify these offices, and designate them as ‘Direct Post Centres’. These offices could be a Direct mail Centre, Mass mailing Centre, Business Post Centre, GPO/HPO, or any other suitable office. These offices may be designated ‘Direct Post Centres’ (DPCs) for the purpose of Direct Post. Usually, only one DPC would be identified in a city.

Prospective users of Direct Post can contact Chief Postmaster Generals of their States for any inquiry in the matter. Alternatively, they can write in at business@indiapost.gov.in for any assistance that they may require.

6. Who can avail of Direct Post?

Any person or organisation can avail of Direct Post. However, some of the organizations and the beneficial uses of direct Post by them, have been tabulated below:
Likely Users of Direct Post

Sl. No.

Direct Post User Group

Target audience of Direct Post User Group

Purpose of using Direct Post

1.

Manufacturing Sector

Office Equipment suppliers

Selected Institutional buyers

New Products

Infomercials

Promotion campaigns

2.

Services

Telecom

Financial, Banks, credit cards, insurance

Books

Food

 

Selected audiences tailored to each sector’s requirements

 

New Products

Service updates

Promotion campaigns

3.

Coaching Institutes

Local mass coverage

Promotion campaign

4.

Local Services

Local – Mass Services

Promotion campaign

5.

Consumer Goods companies

Mass markets – Regional/National

Coupon campaigns

6.

Government Departments – e.g. Health, Social Welfare, Environment, Revenue and taxation Departments etc. Municipalities

Citizens

Institutions

Regional/national

Awareness

 

7.

Public Utility Departments, e.g. Electricity, water utilities

Users of the utilities

Local

Awareness

Information

8.

NGOs – specially in the areas of community health, social awareness etc.

Citizens

Local/Regional

Awareness

Community action

9.

Departmental Stores

Citizens

Local

Promotion, Information

10.

Religious Institutions

Devotees

Regional/National

Promotion, Information

11.

Political parties

Citizens

Local/Regional/National

Information, mass contact,  campaigning

7. Any other relevant facts about Direct Post?

The senders of Direct Post can specify the numbers and areas, in which the sender wishes the Direct Post articles to be distributed. However, no commitment would be given for delivery of the article to any particular address or a person.

The sender would be informed that the articles handed over by him had been delivered according to his instructions.

In case the sender desires the articles to be printed, or requires any other pre-mailing activity, this could also be provided on payment under the business post, separately. Though these activities can be combined with Direct Post, they do not form part of the product ‘Direct Post’.

8. Are any estimates of Direct Mail and un-addressed mail in India available.

India Post got an independent study done. Based on the study, the traffic projections are given below:
Traffic Projection for Direct Mail in India in (crores of Pieces)

Year

Direct Mail Market in India

Total Direct Mail

Un-Addressed Mail

2005

41.02

25.50

2006

49.22

30.60

2007

59.06

36.70

2008

70.87

44.00

2009

85.04

52.80

Contact Us
Prospective users of Direct Post can contact Chief Postmaster Generals of their States for any inquiry in the matter. Alternatively, they can write in at business@indiapost.gov.in for any assistance that they may require.